Unit 4 Customer Service in Travel and Tourism eUnit (2010 specifications)

This is a PDF of Unit 4 Customer Service in Travel and Tourism available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 1 (3rd edition) - by Ray Youell an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics and link directly to all the websites featured in the unit. 
 
Unit Overview
 
This unit introduces you to the principles of customer service and the benefits it brings to organisations, customers and employees in travel and tourism. You will examine how travel and tourism organisations adapt customer service to meet the individual needs of different types of customers. The unit also considers the many skills needed to deliver effective customer service, such as presentation, communication and teamwork. You will also have the opportunity of applying customer service and selling skills in a practical way while completing this unit.
 

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Ray Youell has more than 25 years’ experience of the travel and tourism industry and academic work. He has been writing textbooks for more than 15 years and is regularly consulted by government departments and awarding bodies on a range of issues concerning travel and tourism teaching and learning. Professionally, Ray is a member of the Tourism Society and the Society of Authors.