Unit 5 Marketing Travel and Tourism Products and Services eUnit (2010 specifications)

This is a PDF of Unit 5 Marketing Travel and Tourism Products and Services available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 1 (3rd edition) by Ray Youell - an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics and link directly to all the websites featured in the unit. 
 
Unit Overview
 
This unit introduces you to marketing in the context of travel and tourism. You will examine key factors influencing marketing and investigate the marketing mix (also known as the 4 Ps) in travel and tourism. The unit gives you the chance to put theory into practice by carrying out a market research activity for a travel and tourism organisation and producing a promotional campaign, with accompanying promotional materials.
 

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Ray Youell has more than 25 years’ experience of the travel and tourism industry and academic work. He has been writing textbooks for more than 15 years and is regularly consulted by government departments and awarding bodies on a range of issues concerning travel and tourism teaching and learning. Professionally, Ray is a member of the Tourism Society and the Society of Authors.