Unit 7 European Destinations eUnit (2010 specifications)

This is a PDF of Unit 7 European Destinations available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 1 (3rd edition) by Ray Youell - an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics and link directly to all the websites featured in the unit. 
 
Unit Overview
 
In this unit you will learn about the location of countries, gateways and key tourist destinations in Europe, completing a series of tasks to test your travel geography. You will investigate the factors that determine the appeal of European travel destinations, including accessibility, attractions and cultural aspects. You will also learn how to segment the European travel market by leisure experience, such as summer sun, winter sun and winter sports. Finally, you will explore the factors that affect the future development of the European travel market, learning about developing and declining destinations, as well as the effects of issues such as the growth of low-cost airlines and short breaks.
  

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Ray Youell has more than 25 years’ experience of the travel and tourism industry and academic work. He has been writing textbooks for more than 15 years and is regularly consulted by government departments and awarding bodies on a range of issues concerning travel and tourism teaching and learning. Professionally, Ray is a member of the Tourism Society and the Society of Authors.